How A Luxury Auto Dealership Attracted New Customers  BOOK A DISCOVERY CALL Objective This business case demonstrates how a luxury auto dealership in the New York metro area successfully leveraged geofencing marketing to drive over 500 new customer prospects to its website and attract 132 potential buyers to its showroom. Audience Target audience: Marketing professionals looking to understand the effectiveness of geotargeting as part of an overall advertising strategy.  Executive Summary Geofencing marketing proved to be a powerful tool for a luxury car dealership aiming to increase brand awareness and showroom traffic among affluent car buyers. Working with ETOS, the dealership implemented a highly targeted geofencing strategy. This approach involved crafting tailored creative assets, focusing on areas with high concentrations of luxury car shoppers, and tracking foot traffic conversions. Over a 30-day campaign, the results exceeded expectations, demonstrating the significant impact of geofencing as a part of a robust marketing strategy.    Strategy & Execution The dealership collaborated with ETOS to develop and deploy a geofencing campaign. Key implementations included: Custom creative assets (e.g., banner ads) developed in collaboration with ETOS to capture the attention of high-end car shoppers.  Geofences strategically built around competitive dealerships and other high-traffic areas frequented by luxury car shoppers. A conversion zone established around the dealership to accurately track campaign-driven visits. Alongside these steps, the campaign was continually optimized based on performance data: Ads were scheduled during times of peak performance.  Underperforming apps and websites were removed.  Creative assets were tested and optimized to ensure maximum engagement.  Budget resources were reallocated to geofences that drove the highest foot traffic to the dealership. Results The geofencing marketing campaign delivered remarkable results within just 30 days: 300,000+ impressions: Successfully targeted luxury car shoppers. 500+ clicks to the website: Achieved a click-through rate exceeding industry standards by 50%. 132 showroom visits: Demonstrating measurable effectiveness in converting digital engagement into in-person traffic. $21 average cost per visit: Ensured a cost-efficient approach to driving foot traffic. Geo-conversion lift: Advertising-driven foot traffic averaged 1.20%, compared to 0.5% from natural foot traffic—a 140% increase. Key Insights Cost-Effective Targeting The campaign delivered high-impact results at a reasonable cost, demonstrating the value of directing marketing dollars to highly targeted audiences. Enhanced Foot Traffic The dealership saw significant increases in showroom visits, confirming the effectiveness of leveraging location-based advertising to drive in-person engagement.  Data Transparency ETOS’s ability to distinguish between natural foot traffic and advertising-driven foot traffic provided critical insights for future campaigns.  Complementary Strategy Geofencing is not a replacement for a dealership’s advertising budget; instead, it serves as an effective addition to a comprehensive marketing mix.  Benefits of Geofencing Marketing This case study highlights the following benefits for marketers considering geofencing strategies: Precision Targeting: Target audiences by their geographic location with laser accuracy, focusing on areas with the highest concentrations of potential customers.  Enhanced ROI: By optimizing campaign performance in real time, marketers can allocate budgets to what truly works.  Customer Insights: Gain deeper insights into consumer behavior, enabling better decision-making for future campaigns.  Brand Awareness & Lead Conversion: Increase not just visibility but also the likelihood of converting impressions into actionable foot traffic.  Final Thoughts Geofencing marketing revolutionized how this luxury car dealership approached customer acquisition, turning it into a measurable, targeted, and cost-effective strategy. For marketing professionals, this case highlights not only the power of geotargeting but also its potential when integrated seamlessly into a well-rounded marketing plan. Could geofencing be the missing piece in your marketing strategy? Explore how similar strategies can be tailored for your business and start driving actionable results today. Hundreds of Customers Trust ETOS Consulting to Redefine Digital Excellence

Increasing Daycare Enrollments and Driving Growth through Branding and Advertising BOOK A DISCOVERY CALL Objective Learn how we partnered with a local daycare to revamp its brand, enhance its reputation, and fill classrooms across five locations, achieving record revenues and establishing a pathway for future expansion. Background A local daycare with five schools in Pennsylvania faced several significant challenges, presenting a critical situation for the new owners: Poor Community Reputation: A history of mediocre management by the previous owners left the schools with a damaged reputation that the new leadership had to overcome. Empty Classrooms: Low enrollment numbers and an absence of a waiting list signal limited visibility and demand.  Intense Competition: National daycare brands dominated the space, creating tough competition for enrollment. Solution To address these pressing challenges, we implemented a comprehensive, multi-pronged branding, marketing, and advertising program designed to rebuild trust, attract visibility, and drive enrollments. Here’s how we did it: 1. Rebranding and Identity Refresh  We redefined the daycare’s brand identity to reflect the new ownership’s commitment to providing high-quality care and education. This included a new logo, visual guidelines, and a messaging framework that resonated with families in the local community. 4. Reputation Management Campaign  An essential part of our strategy was rebuilding the daycare’s online reputation. By encouraging satisfied parents to leave positive reviews and addressing past feedback professionally, we drastically improved the schools’ ratings on major platforms like Google and Facebook. 6. Community Events and Outreach  To create meaningful connections with local families, we organized and promoted community-focused events: Seasonal fairs Open door days for tours and information sessions  Expert talks designed for expecting families and new parents  2. Clear and Targeted Communication Plan We created and executed a well-rounded communication strategy that addressed three distinct audiences: Previous Clients: To rebuild trust and showcase improvements under the new ownership.  Old Prospects: Reviving interest by emphasizing the daycare’s transformation and highlighting the benefits of the new approach and team.  New Prospects: Generating awareness of the daycare’s services and fostering new relationships with local families.  The plan leveraged diverse channels, including email campaigns, newsletters, and strategic PR in both local print and online media outlets.  7. Social Media Management  We consistently managed the daycare’s social media presence, sharing engaging posts, interacting with followers, and showcasing the daycare’s day-to-day activities, creating a sense of trust and familiarity. 3. New Branded Content and Website Development  We created fresh, branded marketing materials and developed a new, user-friendly website that resolved legacy technical issues. The website showcased programs, facilities, and testimonials while offering an easy-to-use enrollment and inquiry process. 5. Diversified Online Advertising We implemented a robust advertising strategy that included the following: Google Ads targeting high-intent keywords. Social Media Remarketing and PPC campaigns to re-engage parents who had previously interacted with the brand.  Addressable Geofencing to directly target families within specific neighborhoods.  Results Within one year, our efforts delivered extraordinary outcomes for the daycare Full Enrollment: All classrooms across five locations were filled, exceeding expectations and driving record revenues. Healthy Waiting List: Growing demand resulted in a waiting list of families eager to enroll in the future.  Business Expansion: The daycare capitalized on its newfound success by signing franchise agreements and expanding into new markets, including South Carolina. Key Takeaways This case demonstrates how strategic branding and marketing can rebuild a tarnished reputation, turn around enrollment numbers, and create sustainable business growth in a highly competitive market. Marketing professionals looking for actionable strategies to drive results in similar situations can take inspiration from this success story.  Are you ready to transform your brand and drive growth? Contact us today to start building a tailored strategy that delivers results.

How ETOS Helped a Local Restoration Company Increase Revenue by 525% in Two Years BOOK A DISCOVERY CALL Objective When a local restoration company struggled to compete in an online space dominated by massive national brands, it relied heavily on referrals to generate business. However, this limited their ability to scale and establish a stronger presence in their market. ETOS stepped in with a marketing strategy to help the company grow its job pipeline, enhance its brand visibility, and solidify its position as a local market leader.  This case study details how we combined local SEO, digital advertising and cold outreach through email and linkedin to drive dramatic results. The outcome? A staggering 525% revenue increase in just two years. The Challenge The restoration company faced three key hurdles:  Limited online visibility in an industry dominated by national brands.  Heavy reliance on referrals, which created an unpredictable revenue stream.  Lack of technology-driven tools for lead generation and campaign performance tracking. The Solution Our solution focused on implementing a dual-fold strategy of PUSH and PULL marketing to create a steady flow of new opportunities and high-quality leads. We prioritized short-term wins while addressing mid to longer-term actions. Here’s what we did step-by-step: Website Revamp with SEO Content We built a multi-device-responsive website optimized for improving UX and UI with location-focused SEO content, ensuring the company ranked higher in local search results. Local Maps, Directories and Reputation Management We started an optimization campaign on Google Maps while addressing reviews and improving their rating, and multiplied their presence on local directories. This pivotal move boosted organic visibility and credibility. Diversified Advertising Campaigns We launched impactful Google Ads campaigns and Social Media PPC advertising tailored to hyper-local audiences. This led to a significant increase in inbound leads while strengthening the company’s online presence. Social Media Management To foster trust and build engagement, we managed and optimized the company’s social media profiles. We positioned the brand as a trusted local authority by regularly sharing industry insights, maintenance tips, process focus, and success stories. Conversion Tracking for Optimization Our team set up conversion tracking tools to monitor campaign performance, extract actionable insights, and continuously refine strategies for maximum ROI. Cold Outreach & Email Marketing We developed a robust LinkedIn cold outreach and email marketing strategy targeting influential partners in key industries, including local plumbers, insurance companies, agents, public adjusters, and property managers. Building these referral partnerships created a steady pipeline of new jobs. The Results Over two years, our efforts translated into measurable success across key metrics, including: 525% Revenue Growth: The company saw a dramatic increase in annual revenue, far exceeding initial projections. Dominance in Local Search: Thanks to improved SEO and Google Ads, the company ranked higher than national competitors for local keywords. Increase in Referral Partnerships: Strategic outreach campaigns helped establish long-term collaborations with local professionals and businesses. Steady Growth in Job Volume: The company now receives a balanced mix of leads from organic traffic, paid advertising, and partner referrals. Why it Worked This strategic blend of PUSH (cold outreach, email marketing) and PULL (SEO, digital advertising) created a sustainable system where every channel was optimized to attract, engage, and convert leads. More importantly, it strengthened the restoration company’s reputation as a reliable and trusted service provider in its community.    Takeaways for Marketing Professionals For businesses looking to grow in a competitive and hyper-local market, this case study demonstrates the importance of employing a multi-pronged, data-driven strategy. By leveraging both inbound and outbound marketing techniques and continuously tracking what works, companies can achieve remarkable outcomes—even in the face of stiff competition from better-resourced rivals.  Final Word At ETOS, we specialize in solutions that deliver measurable results for businesses. Whether you’re a local company trying to establish a foothold or an enterprise seeking growth, our team of experts has the tools and expertise to help you succeed.  Interested in how we can take your business to the next level? Contact us today to learn more.  Hundreds of Customers Trust ETOS Consulting to Redefine Digital Excellence