Generating high-quality leads is critical to small business success—but not just any leads. You need leads who show intent, and that requires a strategy.
That’s where a lead magnet funnel comes in.
By combining Google Ads and Meta Ads (Facebook/Instagram) with a compelling offer, optimized landing page, and automated follow-up, you create a system that captures interest, nurtures trust, and turns prospects into paying customers.
This guide walks you through how to set up your own lead magnet funnel, from concept to conversion.
A lead magnet is a valuable piece of content or incentive you give away in exchange for a prospect’s contact information.
Example:
A financial planner offers a free “10-Minute Tax Savings Checklist” to attract business owners.
Once you’ve chosen your lead magnet, you’ll need a dedicated landing page—not your homepage.
Tip:
Now it’s time to drive traffic to your funnel.
Tip:
After someone downloads your lead magnet, don’t stop there. Keep the conversation going with email automation.
Tips:
Space emails 1–2 days apart, and use personal-sounding language.
To measure what’s working, use UTM parameters on your ad links. These track where your traffic is coming from and which ads convert best.
Tips:
Create a dashboard or spreadsheet to track leads, cost per lead (CPL), and conversion rates by source.
Task
Pick one lead magnet idea that your audience will find irresistible
Create a landing page with clear copy and a simple form
Launch ad campaigns on Google and Meta with $10–$50/day to start
Set up email automation to follow up within minutes
Optimize weekly based on ad performance and form conversion rate
ETOS Consulting LLC is a digital marketing agency specialized in websites, SEO, advertising and cold outreach. We offer result-focused digital marketing services that cater to established businesses and startups eager to carve out their niche, scale their operations, and dominate their markets.
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