OTT advertising is where precision meets scale. Unlike traditional, costly TV campaigns, get the competitive edge to reach your ideal audience with pinpoint accuracy and maximize engagement across multiple channels.
The media landscape is changing. With over 63 million "cord-cutters" and "cord-nevers" in the U.S. alone, reaching your audience through traditional TV is no longer sufficient. OTT (Over-the-Top) Advertising allows businesses to engage viewers through digital streaming devices like Roku, Amazon Fire TV, and Apple TV. This shift in consumer behavior offers a valuable opportunity for local businesses and advertisers to tap into a new world of potential customers.
Our OTT Advertising solution leverages advanced geofencing and addressable geofencing technology, ensuring that your ads reach the right audience at the right time. Imagine targeting specific households with unmatched precision, utilizing over 1,500 demographic and psychographic variables. It's like having a laser-focused spotlight on your ideal customer—no wasted impressions, just tangible results.
OTT advertising supported by geofencing marketing is the future of location-based advertising, offering unparalleled precision and effectiveness. By targeting users based on their physical location and what they stream, you can engage with your audience meaningfully and drive business growth. Try OTT advertising marketing now and experience the power of hyper-local targeting.
Working with Etos has not only left my company good results, but has brought our company substantial value when it comes to marketing and outreach to new and existing clients. Highly recommend Etos and their high value work.
Being in marketing for 15+ years and having worked with some of the finest marketers in major cities like NYC, I definitely know a good partner when I see one. Oliver and the ETOS Consulting group have been instrumental in facilitating strong SEO change for two companies whose marketing I oversee.
It was a pleasure to work with Olivier and his company. They helped me redesign my website, and totally understood my vision. It turned out amazing and I’m very happy about it. They had great ideas and let me be a part of the whole process, which I really appreciate. Amazing communication! Highly recommend
When I was looking for a company to create and design a website, I was looking for a partner that was a true expert, who would guide me throughout the process. Olivier from ETOS outlined and executed a plan that did just that! He set clear expectations about what to expect, he brought expertise for content development and SEO strategies, and he managed the project with efficiency. I couldn’t be more pleased with the outcome and end product. I particularly appreciated how he took the time to learn about my business plan and me, and how he reflected that learning into the solution. I recommend ETOS Consulting for any person that is looking to jumpstart their business.
They have delivered on everything they promised. I highly recommend Olivier and his team. They do great work and just as important they are great people to work with.
Each month we get a consistent influx of new customers, thanks to ETOS’s effective Google and Facebook marketing. Their work does an effective job addressing the specific service concerns prospective customers would have, while also speaking to yearly plumbing maintenance issues that would send a customer searching the Web for help. Highly recommend to any small, local, family-owned business looking to expand their clientele and their revenue.
Have been using ETOS for a couple years now and they are the best in the area! When our ads are in, the phone is nonstop. definitely give them a call! and all the other ones.
I have been searching for a website company who could fulfill my needs of finding an easier platform that I would be able to edit myself and make changes to my site when needed and also someone who was going to be thorough and build a website the right way. ETOS Consulting team did an amazing job from the design, communication, website platform and fully giving us 100% of their attention to detail. It was a pleasure working with ETOS Consulting and Olivier. They take pride in their work, professional and care about the customer. Would highly recommend them!
ETOS Consulting provides services any entrepreneur could benefit from. Being up-to-date on best practices and the latest platform features available for a business to organically grow can be a challenge to keep up with in-house. ETOS can create a plan that achieves the goals most important to your business. They can save you time and money with their ideas. They can introduce you to tools and methods that will produce results. Their approach is holistic and will improve your marketing campaigns from the ground up. They are friendly and skilled at explaining obscure tech and features. Needless to say, very pleased with our experience working with ETOS!
Great collaborative experience with Olivier. ETOS created a one-of-a-kind website experience to serve our existing and prospective clients. Olivier took the time required to understand our business model and our unique selling proposition. His contributions went above and beyond typical SEO, KEYWORD tactics and techniques. He understands successful marketing creates a connection with its intended audience. The fact that “content is king” is not lost on him. ETOS provides a professional and complete package. I recommend them highly.
I have had such a wonderful experience with Olivier and Etos consulting. With their guidance I have been able to grow my companies reach beyond anything I thought possible. If your looking to up your marketing game and reach new customers I highly recommend Olivier.
Geofencing marketing has been around for some time, enabling businesses to target consumers in precise areas. However, when combined with OTT Advertising, the possibilities are endless. Here’s how geofencing enhances your OTT campaigns:
We understand the importance of data-driven decisions. That’s why our OTT/CTV Advertising platform provides detailed reporting, allowing you to track:
OTT Advertising provides a programmatic platform for engaging digital TV streamers with the precision you’ve come to expect from all your campaigns. With up to a 96% view rate on Connected TV Advertising devices, engage your audience where it matters most.
With access to hundreds of publishers like ESPN, CNN, Fox Sports, and more, your “TV” commercials reach a wide array of engaged viewers across various devices—Amazon, Apple, Roku, and beyond.
From small local businesses to large enterprises, our platform scales to accommodate up to one million physical household and business addresses per campaign. Tailor your advertising strategy to fit your unique goals and objectives.
OTT advertising plays a pivotal role at the top of the marketing funnel, serving as a key strategy for building brand awareness. The effectiveness of these campaigns largely hinges on how well the targeting parameters are defined. When it comes to geofencing ad campaigns, the timeframe for observing results can vary based on the campaign’s specific objectives. For instance, you may notice user engagement within mere hours of launching a campaign. However, if your goals are more long-term or if you’re targeting areas with sporadic foot traffic, it might take days or even weeks to see significant outcomes.
Creative Content: One of the most crucial elements of any OTT campaign is the creative content you deploy. It’s important to remember that not all 30-second videos are created equally—quality and relevance can make a substantial difference in attracting and holding audience attention.
Call-to-Action (CTA): Another critical component is the call-to-action. What specific action do you want your audience to take? A well-crafted CTA can drive higher conversion rates and should be a focal point of your advertising strategy.
To ensure your campaigns are set up for success, it’s essential to consider these factors during our strategy workshops. These sessions offer an opportunity to fine-tune your approach and focus on enabling the conversions that your business needs.
By understanding these nuances of OTT advertising, you can better tailor your campaigns to achieve your desired results.
Yes, we can help you with professional videography or work alongside your videographer if you have one already.
When creating videos for OTT (Over-The-Top) advertising, it’s crucial to tailor your content to the specific technical requirements of the platform you’re targeting. Here’s a simplified guide for advertisers to ensure your videos meet platform standards and effectively reach your audience.
Different OTT platforms accommodate various ad formats such as:
Craft content that resonates with your target audience. Use a conversational tone to engage and retain viewer attention.
Incorporate a compelling CTA to drive viewer interaction and achieve campaign goals. Whether it’s visiting a website or downloading an app, make the next step clear and enticing.
By aligning your video content with these technical guidelines and strategic elements, you can ensure your OTT advertising campaigns are effective, engaging, and platform-ready.
We offer a straightforward and transparent pricing structure designed to deliver exceptional value:
One-Time Setup Fee: $600
Our one-off setup fee covers the initial setup of your OTT advertising campaigns. Videography is not included in our fee structure.
Videography: TBD
The price will depend on the scope of the advertising campaign.
Monthly Ad Management Fee: $350
For ongoing ad management, our monthly fee is $350. This covers continuous optimization, performance monitoring, and detailed reporting and weekly calls to ensure your ads consistently perform at their best based on real-world feedback.
The minimum campaign budget we require is $2,000 monthly for OTV-CTV.
We highly recommend weekly calls for our clients. While some may prefer bi-weekly calls, there’s a compelling case for why weekly reviews are more beneficial, especially for digital marketers and small business owners.
Weekly calls offer numerous advantages that can significantly impact your marketing efforts, including:
Weekly calls enable real-time assessment of lead generation performance. By reviewing the results each week, we can quickly identify trends and take immediate action to seize opportunities or address issues. This ensures that your lead pipeline remains robust and consistently filled.
Frequent reviews allow for agile budget adjustments. By discussing budget performance on a weekly basis, we can make swift changes to allocate funds more effectively. This proactive approach helps maximize ROI by ensuring that every dollar spent contributes to achieving your marketing goals.
Weekly check-ins facilitate the continuous refinement of marketing tactics. By evaluating the effectiveness of various strategies each week, we can iterate and improve them faster. This leads to more effective campaigns that resonate better with your target audience.
Addressing challenges promptly is crucial for maintaining campaign momentum. Weekly calls provide an opportunity to identify and resolve issues before they escalate, ensuring that your marketing efforts stay on track and deliver desired results.
Regular communication fosters a stronger partnership between us and our clients. Weekly calls help build trust and ensure that we are aligned in our objectives and strategies. This collaboration leads to more successful outcomes and a more satisfying working relationship.
Weekly calls are not just a recommendation; they are a tactical advantage that can drive your marketing success. By providing timely insights, enabling agile budget optimization, enhancing marketing tactics, resolving issues swiftly, and building stronger collaborations, weekly calls ensure that your business stays ahead in a competitive digital landscape.
Choose weekly calls to harness these benefits and elevate your marketing efforts. Let’s discuss how.
In our weekly or monthly calls, we don’t just review data and reports; we turn them into actionable insights. Our success metrics, defined by key performance indicators (KPIs) set during our initial conversation, guide our strategy.
By focusing on these KPIs, we ensure that every action taken aligns with your business goals, driving both engagement and growth. Let’s make each conversation a stepping stone to your online growth.
While we recommend giving strategies adequate time to mature and yield visible results, your peace of mind and satisfaction remain our top priorities. That’s why our terms are designed to be as accommodating and transparent as possible.
Have questions or need further clarification? Ready to take your digital marketing efforts to new heights? Don’t hesitate to reach out. We’re here to drive your business to its peak, one flexible, transparent step at a time.
Connect with us today and experience the difference of a partnership built on trust.
Harness the power of OTT Advertising and geofencing technology to reach your audience with precision and impact.
ETOS Consulting LLC is a digital marketing agency specialized in websites, SEO, advertising and cold outreach. We offer result-focused digital marketing services that cater to established businesses and startups eager to carve out their niche, scale their operations, and dominate their markets.
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