Our performance will earn your trust, not with a long-term contract.
Paid social media ads help any business to get noticed online. With millions of people using the platforms daily, potential customers may look for products and services like yours. Don’t miss out on this vast audience! We can help you get noticed with more profitable campaigns.
Working with Etos has not only left my company good results, but has brought our company substantial value when it comes to marketing and outreach to new and existing clients. Highly recommend Etos and their high value work.
Being in marketing for 15+ years and having worked with some of the finest marketers in major cities like NYC, I definitely know a good partner when I see one. Oliver and the ETOS Consulting group have been instrumental in facilitating strong SEO change for two companies whose marketing I oversee.
It was a pleasure to work with Olivier and his company. They helped me redesign my website, and totally understood my vision. It turned out amazing and I’m very happy about it. They had great ideas and let me be a part of the whole process, which I really appreciate. Amazing communication! Highly recommend
When I was looking for a company to create and design a website, I was looking for a partner that was a true expert, who would guide me throughout the process. Olivier from ETOS outlined and executed a plan that did just that! He set clear expectations about what to expect, he brought expertise for content development and SEO strategies, and he managed the project with efficiency. I couldn’t be more pleased with the outcome and end product. I particularly appreciated how he took the time to learn about my business plan and me, and how he reflected that learning into the solution. I recommend ETOS Consulting for any person that is looking to jumpstart their business.
They have delivered on everything they promised. I highly recommend Olivier and his team. They do great work and just as important they are great people to work with.
Each month we get a consistent influx of new customers, thanks to ETOS’s effective Google and Facebook marketing. Their work does an effective job addressing the specific service concerns prospective customers would have, while also speaking to yearly plumbing maintenance issues that would send a customer searching the Web for help. Highly recommend to any small, local, family-owned business looking to expand their clientele and their revenue.
Have been using ETOS for a couple years now and they are the best in the area! When our ads are in, the phone is nonstop. definitely give them a call! and all the other ones.
I have been searching for a website company who could fulfill my needs of finding an easier platform that I would be able to edit myself and make changes to my site when needed and also someone who was going to be thorough and build a website the right way. ETOS Consulting team did an amazing job from the design, communication, website platform and fully giving us 100% of their attention to detail. It was a pleasure working with ETOS Consulting and Olivier. They take pride in their work, professional and care about the customer. Would highly recommend them!
ETOS Consulting provides services any entrepreneur could benefit from. Being up-to-date on best practices and the latest platform features available for a business to organically grow can be a challenge to keep up with in-house. ETOS can create a plan that achieves the goals most important to your business. They can save you time and money with their ideas. They can introduce you to tools and methods that will produce results. Their approach is holistic and will improve your marketing campaigns from the ground up. They are friendly and skilled at explaining obscure tech and features. Needless to say, very pleased with our experience working with ETOS!
Great collaborative experience with Olivier. ETOS created a one-of-a-kind website experience to serve our existing and prospective clients. Olivier took the time required to understand our business model and our unique selling proposition. His contributions went above and beyond typical SEO, KEYWORD tactics and techniques. He understands successful marketing creates a connection with its intended audience. The fact that “content is king” is not lost on him. ETOS provides a professional and complete package. I recommend them highly.
I have had such a wonderful experience with Olivier and Etos consulting. With their guidance I have been able to grow my companies reach beyond anything I thought possible. If your looking to up your marketing game and reach new customers I highly recommend Olivier.
Our seasoned team of marketers combined with a unique suite of A.I. tools will help you shine on Meta and LinkedIn with paid ads to achieve your marketing goals faster.
Ready to take your campaigns to the next level? Get in touch today and start seeing results.
The landscape of any social media platform is constantly changing. To stay ahead, we think outside the box to adapt to updates and changes that leave other agencies struggling.
Every campaign is actively managed to ensure optimal performance. We monitor trends and adjust strategies in real-time to keep your ads effective.
By dividing your account into specific groups with varying goals, we can tailor our strategies to meet each objective, maximizing the return on your ad spend.
Constant experimentation and meticulous tracking allow us to fine-tune your campaigns. We make data-driven adjustments to ensure you’re always getting the best results.
Our team regularly collaborates with market experts to generate fresh ideas and innovative solutions. We leverage the collective wisdom of industry veterans to keep your campaigns cutting-edge.
Discover the difference a proactive and strategic approach to social media ads can make for your business.
Ready to take your online advertising to the next level? Partner with us and watch your small business flourish!
Once you launch your first campaigns, understanding how different algorithms work across platforms is crucial for maximizing your results. Here’s a detailed breakdown of the learning and optimization phases, along with practical tips to help you through each stage.
Initial Learning PhaseWhen you launch your Meta Ads or LinkedIn Ads campaigns, the algorithm enters a learning phase that typically lasts a few days. During this time, AI algorithms analyze user behavior and other metrics to gain insights into user preferences and interests. These insights help the platform deliver content that captivates users, thereby increasing engagement. This learning period is generally shorter for Meta and LinkedIn Ads than for Google Ads, meaning you may see results faster.
What to Do During the Learning Phase:Imagine you’re running an ad campaign for a new coffee shop. During the learning phase, the algorithm will track user interactions with your ad to understand which version gets more clicks and engagement.
Post-Learning Optimization PhaseOnce the initial learning phase is over, it’s time to optimize your campaigns. This is where you can make more significant adjustments to improve performance.
Steps to Optimize Your Campaigns:Use the data gathered during the learning phase to identify areas for improvement. Focus on metrics that are crucial for reaching your campaign objectives.
Example: If your objective is to increase website visits, look at click-through rates (CTR) and bounce rates.
Start with small, incremental changes to see how they affect performance. Adjust ad copy, targeting options, or campaign goals as needed.
Example: If you notice that ads targeting a specific age group perform better, narrow your focus to that demographic.
Implement A/B testing to compare different versions of your ads and see which performs better. Continuously measure the results to refine your approach.
Example: Test two different headlines to see which one generates more clicks.
Ensure your landing pages are optimized for conversions. This includes having a clear call-to-action (CTA), fast loading times, and relevant content that matches the ad’s messaging.
Tip: : If you’re collecting user information on Meta, make sure you have a privacy policy in place.
After optimization, continuous monitoring is essential to maintain and improve your campaign performance.
Best Practices for Monitoring:Set a schedule for regular campaign reviews. This helps you stay on top of performance metrics and make timely adjustments.
Top: Weekly check-ins can help you catch issues early and keep your campaign on track.
Use real-time data to make informed decisions. If you notice a drop in performance, investigate the cause and adjust accordingly.
Example: If engagement drops, consider tweaking your ad copy or targeting strategy.
Google Ads frequently updates its features and best practices. Stay informed about any changes that could affect your campaigns.
Tip: Follow industry blogs and forums to stay up-to-date with the latest trends and updates.
By understanding and effectively managing the learning and optimization phases, you can significantly improve the performance of your social media ad campaigns. Whether you’re a digital marketer, small business owner, or marketing professional, these insights will help you get the most out of your advertising efforts.
Meta Ads are increasingly subject to fraudulent clicks and bot attacks. However, with our robust partnership with ClickCease, we offer comprehensive protection for your Meta Ads account.
How We Protect Your Account Click Fraud Prevention:Our partnership with ClickCease ensures your Meta Ads account is safeguarded against fraudulent clicks. ClickCease uses advanced algorithms and machine learning to detect and block fake clicks in real-time, ensuring your ad budget is spent on reaching genuine potential customers. For instance, ClickCease identifies unusual clicking patterns and IP addresses frequently associated with bots, effectively filtering out these malicious activities.
Enhanced Security for Contact Forms:To further secure your online presence, we implement Google ReCAPTCHA on your contact forms. Google ReCAPTCHA uses behavioral analysis and risk-based scoring to distinguish between human users and automated bots. This prevents spam and unauthorized access, ensuring that your interactions are legitimate and meaningful. By analyzing factors like mouse movements and keystroke patterns, Google ReCAPTCHA adds an additional layer of security, making it difficult for bots to penetrate your systems.
Why It MattersBy securing your ads and contact forms, we help you:
Save Money:Reduce wasted ad spend on fraudulent clicks, allowing more of your budget to go towards real, interested customers. For example, businesses using ClickCease have reported a 30% increase in ROI due to the reduction of invalid clicks.
Boost Credibility:Provide a seamless and secure user experience to your audience, enhancing your brand’s trustworthiness. With fewer spam entries, your contact forms yield higher quality leads, which translates to better customer relationships and increased sales.
Increase Efficiency:Spend less time worrying about fraud and more time focusing on growing your business. According to a recent study, integrating Google ReCAPTCHA has reduced spam form submissions by over 90%, allowing businesses to allocate more resources to productive activities. Protect your investments and make the most out of your marketing efforts with our advanced protection measures. Join hundreds of businesses that have already benefited from enhanced security and improved performance.
When it comes to managing your digital advertising, we offer a straightforward and transparent pricing structure designed to deliver exceptional value:
One-Time Setup Fee: $600Our one-off setup fee covers the initial setup of your ad campaigns. This includes thorough research, strategic planning, and the creation of customized ads tailored to your business goals.
Monthly Ad Management Fee: $450For ongoing ad management, our monthly fee is $450, including click fraud protection with ClickCease. This covers continuous optimization, performance monitoring, and detailed reporting and weekly calls to ensure your ads consistently perform at their best based on real-world feedback.
We highly recommend weekly calls for our clients. While some may prefer bi-weekly calls, there’s a compelling case for why weekly reviews are more beneficial, especially for digital marketers and small business owners.
Why Choose Weekly Calls?Weekly calls offer numerous advantages that can significantly impact your marketing efforts, including:
Weekly calls enable real-time assessment of lead generation performance. By reviewing the number of leads each week, we can quickly identify trends and take immediate action to seize opportunities or address issues. This ensures that your lead pipeline remains robust and consistently filled.
Agile Budget OptimizationFrequent reviews allow for agile budget adjustments. By discussing budget performance on a weekly basis, we can make swift changes to allocate funds more effectively. This proactive approach helps maximize ROI by ensuring that every dollar spent contributes to achieving your marketing goals.
Enhanced Marketing TacticsWeekly check-ins facilitate the continuous refinement of marketing tactics. By evaluating the effectiveness of various strategies each week, we can iterate and improve them faster. This leads to more effective campaigns that resonate better with your target audience.
Swift Problem ResolutionAddressing challenges promptly is crucial for maintaining campaign momentum. Weekly calls provide an opportunity to identify and resolve issues before they escalate, ensuring that your marketing efforts stay on track and deliver desired results.
Building Stronger Client RelationshipsRegular communication fosters a stronger partnership between us and our clients. Weekly calls help build trust and ensure that we are aligned in our objectives and strategies. This collaboration leads to more successful outcomes and a more satisfying working relationship. Weekly calls are not just a recommendation; they are a tactical advantage that can drive your marketing success. By providing timely insights, enabling agile budget optimization, enhancing marketing tactics, resolving issues swiftly, and building stronger collaborations, weekly calls ensure that your business stays ahead in a competitive digital landscape.
Choose weekly calls to harness these benefits and elevate your marketing efforts.
In our weekly or monthly calls, we don’t just review data and reports; we turn them into actionable insights. Our success metrics, defined by key performance indicators (KPIs) set during our initial conversation, guide our strategy.
By focusing on these KPIs, we ensure that every action taken aligns with your business goals, driving both engagement and growth. Let’s make each conversation a stepping stone to your
While we recommend giving strategies adequate time to mature and yield visible results, your peace of mind and satisfaction remain our top priorities. That’s why our terms are designed to be as accommodating and transparent as possible.
Have questions or need further clarification? Ready to take your digital marketing efforts to new heights? Don’t hesitate to reach out. We’re here to drive your business to its peak, one flexible, transparent step at a time.
Connect with us today and experience the difference of a partnership built on trust.
ETOS Consulting LLC is a digital marketing agency specialized in websites, SEO, advertising and cold outreach. We offer result-focused digital marketing services that cater to established businesses and startups eager to carve out their niche, scale their operations, and dominate their markets.
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