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ETOS Consulting LLC Generative AI Ethics Policy

Effective: January 1st, 2025

At ETOS Consulting LLC, we believe that the responsible use of generative AI is essential to maintaining trust, integrity, and innovation in our advertising and technology services. As we integrate AI tools into our operations—including campaign development, customer interaction, and internal processes—we are committed to ensuring that their use aligns with ethical principles that protect clients, users, creators, and the broader public.
  1. Transparency
     We are committed to transparency in the use of generative AI. Clients and users will be informed when they are interacting with AI-generated content or automated systems. We disclose the role of AI in our work where it affects decision-making or client deliverables, ensuring that human oversight is always present and accountable.
  2. Intellectual Property and Copyright Compliance
     ETOS Consulting respects the intellectual property rights of creators and content owners. We do not use AI-generated content that infringes on existing copyrights, trademarks, or proprietary works. Any content generated through AI platforms is used in accordance with licensing agreements, and human review is required to confirm originality and compliance before external use.
  3. User Consent and Data Privacy
     We prioritize user privacy and data security. AI systems are only trained on or use data that has been ethically sourced and, where necessary, with informed user consent. Personal data used in AI processes is anonymized, securely stored, and handled in accordance with applicable data protection laws, including GDPR and CCPA.
  4. Fairness and Non-Discrimination
     We strive to identify and mitigate bias in AI-generated outputs. Our teams conduct regular audits to ensure AI applications do not perpetuate stereotypes, discrimination, or misinformation, and we actively seek to improve system fairness and inclusivity.
  5. Human Oversight and Accountability
     AI is a tool—not a replacement for human judgment. Final decisions in strategy, content approval, and client recommendations are always reviewed and approved by qualified professionals. We take responsibility for the outputs and impacts of any AI system we deploy.

Conclusion

As AI capabilities continue to evolve, ETOS Consulting will regularly revisit and revise this policy to ensure we remain aligned with ethical best practices. Our mission is to harness AI’s power to deliver better outcomes—ethically, transparently, and responsibly.

For questions about this policy or to report concerns, contact info@etosconsulting.com.

 

ETOS Consulting LLC is a digital marketing agency specialized in websites, SEO, advertising and cold outreach. We offer result-focused digital marketing services that cater to established businesses and startups eager to carve out their niche, scale their operations, and dominate their markets.

Email
info@etosconsulting.com
Phone

(484) 787-5747

 

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