Attract Leads. Increase Foot Traffic. Unlock The Power of Google Ads

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Google Ads Agency

Need a Google Ads agency to increase traffic, acquire more customers, or sell more stuff? ETOS works for businesses of all sizes.

Google Ads is the most effective way for any business to get noticed online. With billions of daily searches, potential customers seek products and services like yours. Don’t miss out on this vast audience! We can help you dominate Google Ads with more profitable campaigns.

 

Hear It From Those Who’ve
Partnered With Us

Double Your ROI, Not Your Budget

Our seasoned team of marketers combined with a unique suite of A.I. tools will help you shine on the Google network with paid ads to achieve your marketing goals faster.

Cutting-edge Technology: We leverage the only cross-platform A.I. on the planet, ensuring optimal ad performance across all channels.
Expert Management: Work directly with your dedicated PPC specialist—no middlemen. This means personalized, focused attention for your business.
Comprehensive Coverage: We create and manage ad campaigns on all search and Google Search Partners platforms.

Ready to take your campaigns to the next level? Get in touch today and start seeing results.

Our Approach

The landscape of any social media platform is constantly changing. To stay ahead, we think outside the box to adapt to updates and changes that leave other agencies struggling.

We Don’t Run on Auto-Pilot

Every campaign is actively managed to ensure optimal performance. We monitor trends and adjust strategies in real-time to keep your ads effective.

We Segment Accounts into Goal-Oriented Groups

By dividing your account into specific groups with varying goals, we can tailor our strategies to meet each objective, maximizing the return on your ad spend.

We Believe in Testing, Adjusting, and Tracking

Constant experimentation and meticulous tracking allow us to fine-tune your campaigns. We make data-driven adjustments to ensure you’re always getting the best results.

We Brainstorm with Industry Experts

Our team regularly collaborates with the Google Ads team to generate fresh ideas and innovative solutions. We leverage the collective wisdom of industry veterans to keep your campaigns cutting-edge.

Discover the difference a proactive and strategic approach to internet ads can make for your business.

Our Clients Get Results With

Our Google Ads Services

We are committed to guiding your small business through every step of the online advertising process. From day one, we deliver exceptional results designed to help your business thrive.

Ready to take your online advertising to the next level? Partner with us and watch your small business flourish!

Contact us today to get started.

We Serve Different Verticals

Our Google Ads Capabilities To Elevate Your Brand

 
Campaign Creation & Management
Search, Display, & Video
 
Landing Pages
Increase Your Conversion Rate Optimization (CRO)
 
Ad Copy
Professionally Written Copy for High-Converting Ads, Optimized with AI
 
Remarketing
Omnichannel Remarketing That Places You Everywhere
Conversion Tracking
Google Tag Installation and Reporting
Research & Targeting
Keyword Research and Intent-Based Targeting
Dedicated Expert
Certified Google Ad Expert Exclusively To Your Business
Ongoing Optimization
More Leads, Sales, and Revenue For Your Business.

Google Ads | Frequently Asked Questions

Once you launch your first campaigns, it’s crucial to understand how the Google Ads algorithm works to maximize your results. Here’s a more detailed breakdown of the learning and optimization phases and what you should do during each stage:

Initial Learning Phase

When you first launch your Google Ads campaigns, the algorithm enters a learning phase that typically lasts two to three weeks. During this period, the algorithm based on AI gathers data to understand how best to optimize your ads for your target audience.

Key Points to Remember During the Learning Phase:

  • Minimize Changes: To avoid restarting the learning phase, keep adjustments or optimizations to a minimum. Significant changes can reset the algorithm, extending the learning period and delaying optimal performance.
  • Data Gathering: This period is crucial for collecting data on user behavior, engagement rates, and other key metrics. The more data the algorithm has, the better it can optimize your campaigns.
  • Be Patient: It might be tempting to make immediate adjustments, but patience is key. Allow the algorithm to gather sufficient data to make informed decisions.

Post-Learning Optimization Phase

Once the initial learning phase is over, you can begin optimizing your campaigns. This phase is where you can make more significant adjustments to improve performance.

Steps to Optimize Your Campaigns:

  1. Analyze Data: Use the data gathered during the learning phase to identify areas for improvement. Look at metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC).
  2. Make Incremental Changes: Start with small, incremental changes to see how they affect performance. This could include adjusting your ad copy, targeting options, or bid strategies.
  3. Test and Measure: Implement A/B testing to compare different versions of your ads and see which performs better. Continuously measure the results to refine your approach.
  4. Focus on High-Performing Keywords: Identify the keywords that are driving the most traffic and conversions. Allocate more budget to these high-performing keywords while reducing spend on underperforming ones.
  5. Optimize Landing Pages: Ensure your landing pages are optimized for conversions. This includes having a clear call-to-action (CTA), fast loading times, and relevant content that matches the ad’s messaging.

Ongoing Performance Monitoring

After optimization, continuous monitoring is essential to maintain and improve your campaign performance.

Best Practices for Monitoring:

  • Regular Check-ins: Set a schedule for regular campaign reviews. This could be weekly or bi-weekly, depending on the campaign’s scale and complexity.
  • Adjust Based on Data: Use real-time data to make informed decisions. If you notice a drop in performance, investigate the cause and adjust accordingly.
  • Stay Updated: Google Ads frequently updates its features and best practices. Stay informed about any changes that could affect your campaigns.

By understanding and effectively managing the learning and optimization phases, you can significantly improve the performance of your Google Ads campaigns. Whether you’re a digital marketer, small business owner, or marketing professional, these insights and strategies will help you get the most out of your advertising efforts.

With our robust partnership with ClickCease, we provide comprehensive protection for your Google Ads account.

How We Protect Your Account

  • Click Fraud Prevention:

 Our partnership with ClickCease ensures that your Google Ads account is safeguarded against fraudulent clicks. This means you can maximize your ad spend and reach genuine potential customers.

  •  Enhanced Security for Contact Forms:

 To further secure your online presence, we implement Google ReCAPTCHA on your contact forms. This prevents spam and unauthorized access, ensuring that your interactions are legitimate and meaningful.

Why It Matters

By securing your ads and contact forms, we help you:

  • Save Money:

 Reduce wasted ad spend on fraudulent clicks, allowing more of your budget to go towards real, interested customers.

  •  Boost Credibility:

 Provide a seamless and secure user experience to your audience, enhancing your brand’s trustworthiness.

  •  Increase Efficiency:

 Spend less time worrying about fraud and more time focusing on growing your business.

Protect your investments and make the most out of your marketing efforts with our advanced protection measures.

When it comes to managing your digital advertising, we offer a straightforward and transparent pricing structure designed to deliver exceptional value:

One-Time Setup Fee: $600 

Our one-off setup fee covers the initial setup of your ad campaigns. This includes thorough research, strategic planning, and the creation of customized ads tailored to your business goals.

Monthly Ad Management Fee: $450 

For ongoing ad management, our monthly fee is $450. This covers continuous optimization, performance monitoring, and detailed reporting and weekly calls to ensure your ads consistently perform at their best based on real-world feedback.

We highly recommend weekly calls for our clients. While some may prefer bi-weekly calls, there’s a compelling case for why weekly reviews are more beneficial, especially for digital marketers and small business owners.

Why Choose Weekly Calls?

Weekly calls offer numerous advantages that can significantly impact your marketing efforts, including:

  1. Timely Lead Generation Insights

Weekly calls enable real-time assessment of lead generation performance. By reviewing the number of leads each week, we can quickly identify trends and take immediate action to seize opportunities or address issues. This ensures that your lead pipeline remains robust and consistently filled.

  1. Agile Budget Optimization

Frequent reviews allow for agile budget adjustments. By discussing budget performance on a weekly basis, we can make swift changes to allocate funds more effectively. This proactive approach helps maximize ROI by ensuring that every dollar spent contributes to achieving your marketing goals.

  1. Enhanced Marketing Tactics

Weekly check-ins facilitate the continuous refinement of marketing tactics. By evaluating the effectiveness of various strategies each week, we can iterate and improve them faster. This leads to more effective campaigns that resonate better with your target audience.

  1. Swift Problem Resolution

Addressing challenges promptly is crucial for maintaining campaign momentum. Weekly calls provide an opportunity to identify and resolve issues before they escalate, ensuring that your marketing efforts stay on track and deliver desired results.

  1. Building Stronger Client Relationships

Regular communication fosters a stronger partnership between us and our clients. Weekly calls help build trust and ensure that we are aligned in our objectives and strategies. This collaboration leads to more successful outcomes and a more satisfying working relationship.

Weekly calls are not just a recommendation; they are a tactical advantage that can drive your marketing success. By providing timely insights, enabling agile budget optimization, enhancing marketing tactics, resolving issues swiftly, and building stronger collaborations, weekly calls ensure that your business stays ahead in a competitive digital landscape.

Choose weekly calls to harness these benefits and elevate your marketing efforts. Let’s discuss how

In our weekly or monthly calls, we don’t just review data and reports; we turn them into actionable insights. Our success metrics, defined by key performance indicators (KPIs) set during our initial conversation, guide our strategy.

By focusing on these KPIs, we ensure that every action taken aligns with your business goals, driving both engagement and growth. Let’s make each conversation a stepping stone to your

While we recommend giving strategies adequate time to mature and yield visible results, your peace of mind and satisfaction remain our top priorities. That’s why our terms are designed to be as accommodating and transparent as possible.

Have questions or need further clarification? Ready to take your digital marketing efforts to new heights? Don’t hesitate to reach out. We’re here to drive your business to its peak, one flexible, transparent step at a time.

Connect with us today and experience the difference of a partnership built on trust.

Ready to Transform
Your Business?




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      ETOS Consulting LLC is a digital marketing agency specialized in websites, SEO, advertising and cold outreach. We offer result-focused digital marketing services that cater to established businesses and startups eager to carve out their niche, scale their operations, and dominate their markets.

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