When a local restoration company struggled to compete in an online space dominated by massive national brands, it relied heavily on referrals to generate business. However, this limited their ability to scale and establish a stronger presence in their market. ETOS stepped in with a marketing strategy to help the company grow its job pipeline, enhance its brand visibility, and solidify its position as a local market leader.
This case study details how we combined local SEO, digital advertising and cold outreach through email and linkedin to drive dramatic results. The outcome? A staggering 525% revenue increase in just two years.
The restoration company faced three key hurdles:
Lack of technology-driven tools for lead generation and campaign performance tracking.
We built a multi-device-responsive website optimized for improving UX and UI with location-focused SEO content, ensuring the company ranked higher in local search results.
We started an optimization campaign on Google Maps while addressing reviews and improving their rating, and multiplied their presence on local directories. This pivotal move boosted organic visibility and credibility.
We launched impactful Google Ads campaigns and Social Media PPC advertising tailored to hyper-local audiences. This led to a significant increase in inbound leads while strengthening the company’s online presence.
To foster trust and build engagement, we managed and optimized the company’s social media profiles. We positioned the brand as a trusted local authority by regularly sharing industry insights, maintenance tips, process focus, and success stories.
Our team set up conversion tracking tools to monitor campaign performance, extract actionable insights, and continuously refine strategies for maximum ROI.
We developed a robust LinkedIn cold outreach and email marketing strategy targeting influential partners in key industries, including local plumbers, insurance companies, agents, public adjusters, and property managers. Building these referral partnerships created a steady pipeline of new jobs.
Over two years, our efforts translated into measurable success across key metrics, including:
525% Revenue Growth: The company saw a dramatic increase in annual revenue, far exceeding initial projections.
Dominance in Local Search: Thanks to improved SEO and Google Ads, the company ranked higher than national competitors for local keywords.
Increase in Referral Partnerships: Strategic outreach campaigns helped establish long-term collaborations with local professionals and businesses.
Steady Growth in Job Volume: The company now receives a balanced mix of leads from organic traffic, paid advertising, and partner referrals.
This strategic blend of PUSH (cold outreach, email marketing) and PULL (SEO, digital advertising) created a sustainable system where every channel was optimized to attract, engage, and convert leads. More importantly, it strengthened the restoration company’s reputation as a reliable and trusted service provider in its community.
For businesses looking to grow in a competitive and hyper-local market, this case study demonstrates the importance of employing a multi-pronged, data-driven strategy. By leveraging both inbound and outbound marketing techniques and continuously tracking what works, companies can achieve remarkable outcomes—even in the face of stiff competition from better-resourced rivals.
At ETOS, we specialize in solutions that deliver measurable results for businesses. Whether you’re a local company trying to establish a foothold or an enterprise seeking growth, our team of experts has the tools and expertise to help you succeed.
Interested in how we can take your business to the next level? Contact us today to learn more.
ETOS Consulting LLC is a digital marketing agency specialized in websites, SEO, advertising and cold outreach. We offer result-focused digital marketing services that cater to established businesses and startups eager to carve out their niche, scale their operations, and dominate their markets.
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